Back when I first learned about writing a business plan, usually one of the first thing recommended is to have a vision statement for your company. I never really understood why. At least a reason that I could internalize and wholeheartedly understand.
To me at the time, it was simply a marketing fluff that one made up for the company and its product. To be big and to be ambitious about. I figured I don’t get what the purpose of a vision statement is when the question at hand was “whether I can even get this company off the ground”.
Looking back at it now, I can understand exactly why a vision statement is crucial. It’s not just a marketing fluff. It not only suppose to paint the ideal picture of what you’d like the company to become, but it suppose to stir up emotions, suppose to give clarity of what it is and what it isn’t, it becomes a guiding compass to know where to go when you are lost in the moment.
It’s true for life as well. Though most of us don’t see it that way.
Having a vision for your life, it suppose to stir up excitement, it gives hope, and it propels you to go forward even when it seems so hard at the moment.
In a way, if you haven’t deliberately set a vision for your life, or part of your life (career, family, marriage, relationships or hobbies), most likely you still sort of have a vision, but it may be someone else’.
Is that a good thing?
Personally, I don’t think so. For one, it’s not unique to you. If you are a unique being, then there should be a vision that is unique to you. Secondly, I don’t know about you but if it’s not a vision that stirs up my positive emotion, it won’t propel me to achieve it. It’ll be too easy to give up.
I think it’s time to create a vision, a grand vision – A vision of possibility, it should bring positive emotion, brings hope and it will create lasting changes.
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